A survey from financial analysts AKG and wealth manager Charles Stanley today said that 12% of financial advisers are worried about marketing costs and how they will attract new clients. However, good marketing is a lot more affordable than they perhaps think.
Content driven marketing and PR campaigns can deliver a lot of bang for your buck and a good agency can not only help you create the content but also make sure that it is delivered to the audience that you really want to reach in the way they want to receive it.
The right agency will listen to your concerns about cost and make sure that you are getting the best results that you can achieve from your budget.
They can also advise you how to improve your communications and marketing to your existing clients to make sure you are making the most of your existing relationships. Afterall, a large proportion of new business for many advisers comes from referrals.
The same piece of research said that the Coronavirus pandemic has created a window of opportunity for financial advisers with over half of advisers surveyed saying they expect increased demand for their services.
If financial advisers want to make sure they get their piece of the increased business from both new and existing clients, it may make sense for them to seek the advice of a specialist marketing consultancy who may be more affordable than they think.
Brandon Consulting Services Ltd 