Reports suggest that insurance spending is starting to return to normal. The insurance industry has much to do to regain the trust of the UK public, is your marketing ready to bolster public trust and help you take a slice of the action, asks Kat Mitchell?
Author Archives: brandonconsultingservices
TotusRe asks business bodies to call on the Chancellor
Financial strength of many businesses has been damaged by the apparent absence of insurance to provide protection in the event of a pandemic. TotusRe has called upon professional bodies to help ensure adequate insurance can be accessed by all businesses.
Working with new clients in lockdown
Starting work with four new clients during the lockdown has seen us facing some interesting challenges and has me missing the ability to go on client visits, writes Kat Mitchell
Does going on the attack pay off?
Attacking the motives of a professional body or a whole section of the market can be an easy way to achieve press coverage, and is a tactic used by many in the insurance market. However, it can easily backfire especially when approached in a subjective or emotive manner, writes Kat Mitchell.
SIPPs on trial
The SIPP sector has seen consolidation and growing regulatory concern, particularly over pension transfer business and court cases. Read Kat Mitchell’s latest article in Financial Planning Today.
Collective call to arms for proactive approach to pan-economic events
Broking legend Liz Foster launches TotusRe, an open collective to help the insurance sector and government plan better coverage for any catastrophic pan-economic event, in response to the fallout due to COVID19.
Could coronavirus be driving a growth in new financial advisory clients?
Many financial and professional services have assumed an inevitable downturn in business and cut back budgets accordingly. However, some advisory businesses are seeing an increase in new business enquiries, writes Kat Mitchell.
Choosing the right PR and marketing agency for you
You have decided you need external support, but what questions should you be asking agencies or freelancers that you are considering working with? Kat Mitchell shares her top tips
Content is king
Content is becoming an increasingly important part of the marketing and PR mix, and the trend has only been exacerbated by the current lockdown writes Kat Mitchell.
What is copywriting and can’t anyone do it?
Anyone can write but is a specialist skill to write well. By letting an untrained or non-specialised writer loose on your marketing content you could end up doing more harm than good, writes Kat Mitchell.
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