After the tax rises announced in yesterday’s Budget, everyone seems to have an opinion about Rishi Sunak and what he has done with the country’s finances over the past twelve months.
Category Archives: communications
Pandemic leaves quarter UK households struggling financially
UK financial regulator, the Financial Conduct Authority (FCA), has found that the Covid-19 pandemic has left over a quarter of UK adults with low financial resilience.
Think before you leap
This week I have been writing an article on what makes a good workplace pension for a client. Unsurprisingly it concludes that what makes a good workplace pension for one saver may not work so well for another. The same applies to marketing campaigns, writes Kat Mitchell.
UK Government doing its best to demonstrate why we need to communicate better
Boris Johnson and his Government have demonstrated the effect that poor communications can have on your audience. Kat Mitchell looks at how they show us what not to do, and the main pinnacles of effective communications.
Financial regulation at a crossroads
Financial services regulation is in dire need of reform. Communication and education need to form a key part of the reform process, writes Kat Mitchell.
Totus Re welcomes CII call to action
Financial strength of many businesses has been damaged by the apparent absence of insurance to provide protection in the event of a pandemic. Totus Re has welcomed the call from the Chartered Insurance Institute for the industry to establish an approach to pandemics and other systemic risks that clearly sets out the scope of government intervention.
Quality over quantity
In recent years the quality of press releases sent to the financial media has nose dived. Kat Mitchell calls on her fellow marketing professionals to review what has been sent out in the name of their organisation before brands are done any more damage.
Don’t forget your comms when it comes to business continuity planning
A storm-related internet outage has Kat Mitchell reminiscing about the time when a different internet outage exposed some elephant-sized holes in the business continuity plan of a previous employer. Don’t forget your comms when it comes to business continuity planning
Good marketing can be more affordable than you think
A survey from financial analysts AKG and wealth manager Charles Stanley today said that 12% of financial advisers are worried about marketing costs and how they will attract new clients. However, good marketing is a lot more affordable than they perhaps think, writes Kat Mitchell.
Rise of the small marketing consultancy
A look through my Linkedin feed sees the sad story of many great marketing professionals now finding themselves out of work. With few senior level marketing roles being advertised, are we soon to see many one-man-band marketing consultancies launching and short-term in-house contract roles advertised asks Kat Mitchell?
Brandon Consulting Services Ltd 