Over the past few years, we have seen larger numbers of financial advisers turning to digital content marketing to reach new clients and the pandemic seems to have accelerated this trend, writes Kat Mitchell.
Category Archives: communications
No quiet season
Usually at this time of year my diary is relatively quiet, and I find time to catch up on all my administration and planning. However, this year things seem to be picking up, writes Kat Mitchell.
1 in 5 five over 50s have no savings
I was a little concerned to read today that one in five of Brits over 50 have no savings or investments (excluding pensions). It suggests that the problems of an aging population unable to fund their own retirement may be upon us sooner than many think, writes Kat Mitchell.
Is the society insurance gap about to become a chasm?
With many businesses and individuals struggling, are we at risk of the society insurance gap widening?
Internal comms are vital as we return to the office
Many of us are returning to the office for the first time in months but it is a very different workplace than the one we left. Communicating the changes ahead of time with your staff can help ease a bumpy transition, writes Kat Mitchell.
Copywriting – corporate vs journalistic, can you do both?
With regular work at financial publications becoming harder and harder to come by, many freelance journalists are turning to corporate copywriting work to pay the bills. This can cause issues with bias sneaking into their journalistic work, writes Kat Mitchell.
Totus Re cautions against single peril view to societal risk
Totus Re is fully supportive of the Pandemic Re steering group but it does not go far enough. In our rush to treat the symptom we need to make sure we don’t fall into the trap of simply adding a pandemic silo to the government’s ad-hoc architecture of guarantees and backstops in a game of endless whack-a-mole.
MPs tell regulators to coordinate communications
MPs have urged financial regulators to work together to improve their communications to combat financial scams in a report released today the Work and Pensions committee.
TotusRe – the reinsurer for reinsurers
One of our clients, TotusRe, has been the subject of a feature article in Insurance Times.
Why you should sweat the little things
Even content with a compelling story to tell can be pulled down by poor proofreading. Kat Mitchell explains why proofreading is so important and shares a few tips.
