copywriting – Brandon Consulting Services Ltd

Setting hourly rates – what can we expect in 2023?

With the cost-of-living crisis continuing to bite, many companies are likely to be looking at an increase in the hourly rates they pay their contractors, consultants and marketing agencies in 2023.

What makes a good media plan?

Whilst every company has their own unique needs, there are a few elements which all good media plans should cover, writes Kat Mitchell.

What could changes in financial promotions rules mean for marketing pros?

The Financial Conduct Authority (FCA) has circulated a discussion paper on strengthening financial promotions rules, in particular in regards to any higher risk investments. What could any tightening of the rules mean for marketing professionals?

Riders on the investment platform storm

M&A activity in the platform sector has continued at storm force speed into 2021, writes Kat Mitchell.

Think before you leap

This week I have been writing an article on what makes a good workplace pension for a client. Unsurprisingly it concludes that what makes a good workplace pension for one saver may not work so well for another. The same applies to marketing campaigns, writes Kat Mitchell.

Pricing for advisory services

Not sure how much to charge for accountancy advisory services? We have worked on a guide with accountancy fintech Fathom.

Financial planners jumping the hurdle of Covid-19

Kat Mitchell reports on the financial planning firms resolutely focusing on growth despite the pandemic and asks several to share their tips in her latest feature for Financial Planning Today Magazine.

Back to the office for the UK (re)insurance industry

As the Lloyds market reopens, September marks the return to the office for many insurance companies and brokers. As people return to the office environment things are likely to look quite different from what they remember.

Have you considered the risks of cleaning and disinfection during the pandemic?

One of our fabulous clients Swiss Re Corporate Solutions has produced a really helpful guide of the risks bought by disinfection processes to a wide range of businesses, public spaces, and schools.

Good marketing can be more affordable than you think

A survey from financial analysts AKG and wealth manager Charles Stanley today said that 12% of financial advisers are worried about marketing costs and how they will attract new clients. However, good marketing is a lot more affordable than they perhaps think, writes Kat Mitchell.