digital content – Brandon Consulting Services Ltd

What makes a good media plan?

Whilst every company has their own unique needs, there are a few elements which all good media plans should cover, writes Kat Mitchell.

What could changes in financial promotions rules mean for marketing pros?

The Financial Conduct Authority (FCA) has circulated a discussion paper on strengthening financial promotions rules, in particular in regards to any higher risk investments. What could any tightening of the rules mean for marketing professionals?

Pricing for advisory services

Not sure how much to charge for accountancy advisory services? We have worked on a guide with accountancy fintech Fathom.

Good marketing can be more affordable than you think

A survey from financial analysts AKG and wealth manager Charles Stanley today said that 12% of financial advisers are worried about marketing costs and how they will attract new clients. However, good marketing is a lot more affordable than they perhaps think, writes Kat Mitchell.

Pandemic driving advisers to digital marketing

Over the past few years, we have seen larger numbers of financial advisers turning to digital content marketing to reach new clients and the pandemic seems to have accelerated this trend, writes Kat Mitchell.

Why you should sweat the little things

Even content with a compelling story to tell can be pulled down by poor proofreading. Kat Mitchell explains why proofreading is so important and shares a few tips.

Lies, damned lies, and statistics

Sometimes despite using the same dates and parameters, you can get considerable different analytics statistics for your content across different platforms. However, contrary to popular opinion, the success of your content isn’t all about the metrics, writes Kat Mitchell.