A look through my Linkedin feed sees the sad story of many great marketing professionals now finding themselves out of work. With few senior level marketing roles being advertised, are we soon to see many one-man-band marketing consultancies launching and short-term in-house contract roles advertised asks Kat Mitchell?
Category Archives: copywriting
Pandemic driving advisers to digital marketing
Over the past few years, we have seen larger numbers of financial advisers turning to digital content marketing to reach new clients and the pandemic seems to have accelerated this trend, writes Kat Mitchell.
No quiet season
Usually at this time of year my diary is relatively quiet, and I find time to catch up on all my administration and planning. However, this year things seem to be picking up, writes Kat Mitchell.
1 in 5 five over 50s have no savings
I was a little concerned to read today that one in five of Brits over 50 have no savings or investments (excluding pensions). It suggests that the problems of an aging population unable to fund their own retirement may be upon us sooner than many think, writes Kat Mitchell.
Copywriting – corporate vs journalistic, can you do both?
With regular work at financial publications becoming harder and harder to come by, many freelance journalists are turning to corporate copywriting work to pay the bills. This can cause issues with bias sneaking into their journalistic work, writes Kat Mitchell.
Why you should sweat the little things
Even content with a compelling story to tell can be pulled down by poor proofreading. Kat Mitchell explains why proofreading is so important and shares a few tips.
Lies, damned lies, and statistics
Sometimes despite using the same dates and parameters, you can get considerable different analytics statistics for your content across different platforms. However, contrary to popular opinion, the success of your content isn’t all about the metrics, writes Kat Mitchell.
Insurance marketing on a shoestring
Reports suggest that insurance spending is starting to return to normal. The insurance industry has much to do to regain the trust of the UK public, is your marketing ready to bolster public trust and help you take a slice of the action, asks Kat Mitchell?
Working with new clients in lockdown
Starting work with four new clients during the lockdown has seen us facing some interesting challenges and has me missing the ability to go on client visits, writes Kat Mitchell
Could coronavirus be driving a growth in new financial advisory clients?
Many financial and professional services have assumed an inevitable downturn in business and cut back budgets accordingly. However, some advisory businesses are seeing an increase in new business enquiries, writes Kat Mitchell.
Brandon Consulting Services Ltd 