Category Archives: financial services

What could changes in financial promotions rules mean for marketing pros?

The Financial Conduct Authority (FCA) has circulated a discussion paper on strengthening financial promotions rules, in particular in regards to any higher risk investments. What could any tightening of the rules mean for marketing professionals?

Think before you leap

This week I have been writing an article on what makes a good workplace pension for a client. Unsurprisingly it concludes that what makes a good workplace pension for one saver may not work so well for another. The same applies to marketing campaigns, writes Kat Mitchell.

Too few DC pension holders receiving advice

The number of people accessing free guidance appointments via Pension Wise rose 23% last year, however figures from the Financial Conduct Authority have shown that half of those accessing their DC pension pots for the first time are doing so without guidance or advice, writes Kat Mitchell.

UK Government doing its best to demonstrate why we need to communicate better

Boris Johnson and his Government have demonstrated the effect that poor communications can have on your audience. Kat Mitchell looks at how they show us what not to do, and the main pinnacles of effective communications.