In recent years the quality of press releases sent to the financial media has nose dived. Kat Mitchell calls on her fellow marketing professionals to review what has been sent out in the name of their organisation before brands are done any more damage.
Category Archives: financial services
Brits encouraged back to the office
People are to be encouraged to go back to the office as part of a Government campaign starting next week, but much of the financial services sector looks set to ignore the advice and continue working from home.
Don’t forget your comms when it comes to business continuity planning
A storm-related internet outage has Kat Mitchell reminiscing about the time when a different internet outage exposed some elephant-sized holes in the business continuity plan of a previous employer. Don’t forget your comms when it comes to business continuity planning
Financial advice talent gap bites hard
For a while now the financial services industry has been struggling to attract new talent, and financial advice in particular seems to be an area that is suffering for it, writes Kat Mitchell.
Rise of the small marketing consultancy
A look through my Linkedin feed sees the sad story of many great marketing professionals now finding themselves out of work. With few senior level marketing roles being advertised, are we soon to see many one-man-band marketing consultancies launching and short-term in-house contract roles advertised asks Kat Mitchell?
Pandemic driving advisers to digital marketing
Over the past few years, we have seen larger numbers of financial advisers turning to digital content marketing to reach new clients and the pandemic seems to have accelerated this trend, writes Kat Mitchell.
Shutting the stable door after the horse has bolted?
Today the Work and Pensions Select Committee finally confirmed that it will be investigating pension scams as part of its inquiry into pension freedoms, writes Kat Mitchell.
No quiet season
Usually at this time of year my diary is relatively quiet, and I find time to catch up on all my administration and planning. However, this year things seem to be picking up, writes Kat Mitchell.
1 in 5 five over 50s have no savings
I was a little concerned to read today that one in five of Brits over 50 have no savings or investments (excluding pensions). It suggests that the problems of an aging population unable to fund their own retirement may be upon us sooner than many think, writes Kat Mitchell.
Is the society insurance gap about to become a chasm?
With many businesses and individuals struggling, are we at risk of the society insurance gap widening?
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