With regular work at financial publications becoming harder and harder to come by, many freelance journalists are turning to corporate copywriting work to pay the bills. This can cause issues with bias sneaking into their journalistic work, writes Kat Mitchell.
Category Archives: financial services
MPs tell regulators to coordinate communications
MPs have urged financial regulators to work together to improve their communications to combat financial scams in a report released today the Work and Pensions committee.
TotusRe – the reinsurer for reinsurers
One of our clients, TotusRe, has been the subject of a feature article in Insurance Times.
Lies, damned lies, and statistics
Sometimes despite using the same dates and parameters, you can get considerable different analytics statistics for your content across different platforms. However, contrary to popular opinion, the success of your content isn’t all about the metrics, writes Kat Mitchell.
Insurance marketing on a shoestring
Reports suggest that insurance spending is starting to return to normal. The insurance industry has much to do to regain the trust of the UK public, is your marketing ready to bolster public trust and help you take a slice of the action, asks Kat Mitchell?
TotusRe asks business bodies to call on the Chancellor
Financial strength of many businesses has been damaged by the apparent absence of insurance to provide protection in the event of a pandemic. TotusRe has called upon professional bodies to help ensure adequate insurance can be accessed by all businesses.
Working with new clients in lockdown
Starting work with four new clients during the lockdown has seen us facing some interesting challenges and has me missing the ability to go on client visits, writes Kat Mitchell
Does going on the attack pay off?
Attacking the motives of a professional body or a whole section of the market can be an easy way to achieve press coverage, and is a tactic used by many in the insurance market. However, it can easily backfire especially when approached in a subjective or emotive manner, writes Kat Mitchell.
SIPPs on trial
The SIPP sector has seen consolidation and growing regulatory concern, particularly over pension transfer business and court cases. Read Kat Mitchell’s latest article in Financial Planning Today.
Collective call to arms for proactive approach to pan-economic events
Broking legend Liz Foster launches TotusRe, an open collective to help the insurance sector and government plan better coverage for any catastrophic pan-economic event, in response to the fallout due to COVID19.
Brandon Consulting Services Ltd 