Category Archives: marketing

UK Government doing its best to demonstrate why we need to communicate better

Boris Johnson and his Government have demonstrated the effect that poor communications can have on your audience. Kat Mitchell looks at how they show us what not to do, and the main pinnacles of effective communications.

Don’t forget your comms when it comes to business continuity planning

A storm-related internet outage has Kat Mitchell reminiscing about the time when a different internet outage exposed some elephant-sized holes in the business continuity plan of a previous employer. Don’t forget your comms when it comes to business continuity planning

Good marketing can be more affordable than you think

A survey from financial analysts AKG and wealth manager Charles Stanley today said that 12% of financial advisers are worried about marketing costs and how they will attract new clients. However, good marketing is a lot more affordable than they perhaps think, writes Kat Mitchell.

Rise of the small marketing consultancy

A look through my Linkedin feed sees the sad story of many great marketing professionals now finding themselves out of work. With few senior level marketing roles being advertised, are we soon to see many one-man-band marketing consultancies launching and short-term in-house contract roles advertised asks Kat Mitchell?

Pandemic driving advisers to digital marketing

Over the past few years, we have seen larger numbers of financial advisers turning to digital content marketing to reach new clients and the pandemic seems to have accelerated this trend, writes Kat Mitchell.

1 in 5 five over 50s have no savings

I was a little concerned to read today that one in five of Brits over 50 have no savings or investments (excluding pensions). It suggests that the problems of an aging population unable to fund their own retirement may be upon us sooner than many think, writes Kat Mitchell.

Lies, damned lies, and statistics

Sometimes despite using the same dates and parameters, you can get considerable different analytics statistics for your content across different platforms. However, contrary to popular opinion, the success of your content isn’t all about the metrics, writes Kat Mitchell.