marketing – Page 3 – Brandon Consulting Services Ltd

Working with new clients in lockdown

Starting work with four new clients during the lockdown has seen us facing some interesting challenges and has me missing the ability to go on client visits, writes Kat Mitchell

Could coronavirus be driving a growth in new financial advisory clients?

Many financial and professional services have assumed an inevitable downturn in business and cut back budgets accordingly. However, some advisory businesses are seeing an increase in new business enquiries, writes Kat Mitchell.

Choosing the right PR and marketing agency for you

You have decided you need external support, but what questions should you be asking agencies or freelancers that you are considering working with? Kat Mitchell shares her top tips

Content is king

Content is becoming an increasingly important part of the marketing and PR mix, and the trend has only been exacerbated by the current lockdown writes Kat Mitchell.

What is copywriting and can’t anyone do it?

Anyone can write but is a specialist skill to write well. By letting an untrained or non-specialised writer loose on your marketing content you could end up doing more harm than good, writes Kat Mitchell.

Don’t make assumptions when it comes to communication

Every client likes to communicate with their professional and financial services advisers differently so be careful not to make assumptions based on the likes of age and profession, writes Kat Mitchell.

Busting media myths

There are a lot of common mistakes financial, fintech and professional services business are making when it comes to dealing with the media, writes Kat Mitchell.