Whilst every company has their own unique needs, there are a few elements which all good media plans should cover, writes Kat Mitchell.
Category Archives: PR
The house that Covid built
This week Kat Mitchell’s household has been isolating at home due to the toddler bringing home Coronavirus to share.
Three advisers join Continuum as assets under influence and income continue to skyrocket
One of our clients, national financial planning business Continuum has had three new financial advisers join the business as assets under influence and income continue to skyrocket.
Setting expectations – the importance of project planning
I am currently working on a new project with a client which has me thinking about the importance of settling clear and achievable goals.
Continuum reports £300m increase in net assets for first half of 2021
One of our clients, national financial planning business Continuum has seen net assets increase by £300m in the first half of 2021, an increase of 38% year on year, building on the impressive growth seen by the firm in 2020.
What could changes in financial promotions rules mean for marketing pros?
The Financial Conduct Authority (FCA) has circulated a discussion paper on strengthening financial promotions rules, in particular in regards to any higher risk investments. What could any tightening of the rules mean for marketing professionals?
Continuum responds to CII consultation on the future of the PFS
One of our clients, national financial planning business Continuum has responded to the announcement from the Chartered Insurance Institute (CII) that it is to poll its members on the future of the Personal Finance Society.
Cuthbert the Caterpillar – PR triumph or flop
The legal row between M&S and Aldi over the discount supermarket’s Cuthbert the Caterpillar has wriggled its way onto the front pages of the UK press due to some bold posts from the Aldi social media team, but is it a good move from Aldi’s PR/social team?
Think before you leap
This week I have been writing an article on what makes a good workplace pension for a client. Unsurprisingly it concludes that what makes a good workplace pension for one saver may not work so well for another. The same applies to marketing campaigns, writes Kat Mitchell.
UK Government doing its best to demonstrate why we need to communicate better
Boris Johnson and his Government have demonstrated the effect that poor communications can have on your audience. Kat Mitchell looks at how they show us what not to do, and the main pinnacles of effective communications.
Brandon Consulting Services Ltd 