Whilst every company has their own unique needs, there are a few elements which all good media plans should cover, writes Kat Mitchell.
Category Archives: social media
Cuthbert the Caterpillar – PR triumph or flop
The legal row between M&S and Aldi over the discount supermarket’s Cuthbert the Caterpillar has wriggled its way onto the front pages of the UK press due to some bold posts from the Aldi social media team, but is it a good move from Aldi’s PR/social team?
Brandon Consulting Services Ltd 