In recent years the quality of press releases sent to the financial media has nose dived. Kat Mitchell calls on her fellow marketing professionals to review what has been sent out in the name of their organisation before brands are done any more damage.
Category Archives: press release
Totus Re cautions against single peril view to societal risk
Totus Re is fully supportive of the Pandemic Re steering group but it does not go far enough. In our rush to treat the symptom we need to make sure we don’t fall into the trap of simply adding a pandemic silo to the government’s ad-hoc architecture of guarantees and backstops in a game of endless whack-a-mole.
TotusRe asks business bodies to call on the Chancellor
Financial strength of many businesses has been damaged by the apparent absence of insurance to provide protection in the event of a pandemic. TotusRe has called upon professional bodies to help ensure adequate insurance can be accessed by all businesses.
Collective call to arms for proactive approach to pan-economic events
Broking legend Liz Foster launches TotusRe, an open collective to help the insurance sector and government plan better coverage for any catastrophic pan-economic event, in response to the fallout due to COVID19.
Brandon Consulting Services Ltd 