Don’t forget your comms when it comes to business continuity planning

A storm-related internet outage has Kat Mitchell reminiscing about the time when a different internet outage exposed some elephant-sized holes in the business continuity plan of a previous employer. Don’t forget your comms when it comes to business continuity planning

Pandemic driving advisers to digital marketing

Over the past few years, we have seen larger numbers of financial advisers turning to digital content marketing to reach new clients and the pandemic seems to have accelerated this trend, writes Kat Mitchell.

Don’t make assumptions when it comes to communication

Every client likes to communicate with their professional and financial services advisers differently so be careful not to make assumptions based on the likes of age and profession, writes Kat Mitchell.