Rise of the small marketing consultancy

A look through my Linkedin feed sees the sad story of many great marketing professionals now finding themselves out of work. With few senior level marketing roles being advertised, are we soon to see many one-man-band marketing consultancies launching and short-term in-house contract roles advertised asks Kat Mitchell?

Copywriting – corporate vs journalistic, can you do both?

With regular work at financial publications becoming harder and harder to come by, many freelance journalists are turning to corporate copywriting work to pay the bills. This can cause issues with bias sneaking into their journalistic work, writes Kat Mitchell.