A look through my Linkedin feed sees the sad story of many great marketing professionals now finding themselves out of work. With few senior level marketing roles being advertised, are we soon to see many one-man-band marketing consultancies launching and short-term in-house contract roles advertised asks Kat Mitchell?
Category Archives: working practices
No quiet season
Usually at this time of year my diary is relatively quiet, and I find time to catch up on all my administration and planning. However, this year things seem to be picking up, writes Kat Mitchell.
No superwoman
A slightly more personal blog today as Kat Mitchell would like to applaud all the other parents who continue to have children at home whilst trying to do full time jobs.
Internal comms are vital as we return to the office
Many of us are returning to the office for the first time in months but it is a very different workplace than the one we left. Communicating the changes ahead of time with your staff can help ease a bumpy transition, writes Kat Mitchell.
Copywriting – corporate vs journalistic, can you do both?
With regular work at financial publications becoming harder and harder to come by, many freelance journalists are turning to corporate copywriting work to pay the bills. This can cause issues with bias sneaking into their journalistic work, writes Kat Mitchell.
Why you should sweat the little things
Even content with a compelling story to tell can be pulled down by poor proofreading. Kat Mitchell explains why proofreading is so important and shares a few tips.
Working with new clients in lockdown
Starting work with four new clients during the lockdown has seen us facing some interesting challenges and has me missing the ability to go on client visits, writes Kat Mitchell
Communicating change – pricing
One of the most sensitive conversations you will ever have with a client is when you need to make changes to your pricing.
Doesn’t this look a bit lonely?
You’ve set yourselves up a lovely new website but haven’t written any content? Don’t you write content for a living?
Don’t be a homeworking martyr
As someone that has spent many years of their career working from home I’ve been asked by a few people for tips when it comes to working from home successfully.
